“It’s just a licensing deal, so Spotify won’t have any creative control over the show.”

“They want me to just continue doing it the way I’m doing it right now,” he said. Rogan stressed repeatedly on social media that the deal would not change the nature of his show or make him an employee of Spotify.

Grey Munford, a spokesman for Spotify, declined to comment on the figure cited by the newspaper. The company did not disclose the financial details of the agreement to license the podcast, “The Joe Rogan Experience.” But The Wall Street Journal, citing an anonymous source, reported it could be worth more than $100 million based on the podcast’s performance metrics and other factors. 1, in an agreement that further cements Spotify’s evolution from a music streaming service to a behemoth purveyor of all kinds of online audio. Rogan announced the deal on Instagram, telling his 9.5 million followers that the podcast would move to Spotify on Sept. Joe Rogan, the brash comedian turned hugely popular podcast host, is moving to Spotify.

Spotify joe rogan deal